In my previous post I linked an article that explains the
hipster lifestyle, an entire sub-culture devoted to relevance to what is most
hip, non-mainstream, and cool today. Tomorrow may likely require hipsters to
change their brand of cigarette, shoes, or hair style and the sad thing is they
won’t think twice about it. It is an entire culture whose dreams and
imaginations are held captive to the systems of consumerism and the plastic
rewards of relevance.
I linked the hipster article because I think they are a good
representation for an entire western culture’s misguided notion of what it means to possess a
validated and meaningful identity. Creating an identity in today’s culture
involves the sought after craft of smart branding. Like Tyler Durden’s quote in
fight Club, “What dining set defines me as a person.” For me, “what style,
theology, or design of ministry defines me as a person?”
As one often caught up in the consumeristic milieu myself, I
tend to desire to create or to follow someone’s else’s carefully marketed
brand. And branding isn’t a bad
thing when it comes to creating an identity for an organization, program, or
idea. The concern as I’m seeing it is when a brand goes beyond identifying a
product or organization and begins defining and identifying the core of a
person.
Recent Comments